Para leer al pato Donald. Comunicación de masa y colonialismo (Spanish Edition) – Kindle edition by Ariel y Armand Mattelart Dorfman. Download it once and. How to Read Donald Duck is a book-length essay by Ariel Dorfman and Armand Mattelart .. Both the Spanish title Para Leer al Pato Donald and the literal English title How to Read Donald Duck were chosen in reference to the earlier. Jul 19, The infamous Chilean book by scholars Ariel Dorfman and Armand Mattelart, Para leer al Pato Donald (How to Read Donald Duck), was.

Author: Kedal Fekasa
Country: Indonesia
Language: English (Spanish)
Genre: History
Published (Last): 26 October 2006
Pages: 352
PDF File Size: 18.72 Mb
ePub File Size: 13.22 Mb
ISBN: 661-1-56373-926-2
Downloads: 75573
Price: Free* [*Free Regsitration Required]
Uploader: Maran

The media of Chile were in many ways under American influence. The citizens of Duckburg are depicted working in jobs of this sector, as delivery boys, hairdressers, night watchmen, salespeople, etc. According to John Tomlinson, How to Read Donald Duck is a “celebrated exemplar” of a genre of analyses, which focus on particular media texts with the aim to expose their imperialist nature.

Inwhen the work was written, Dorfman was less than 30 years old. The writers of How to Read Donald Duck explored the exploitative conditions of comic-book production from the animation factory of The Walt Disney Company. The writers of the book erroneously assumed that the Disney studio controlled both media.

It is not a “careful” academic study. He decided to serve the cause by becoming one of its writers and culture workers.

How to Read El Pato Pascual: Disney’s Latin America and Latin America’s Disney

McClennen considers How to Read Donald Duck to have served as a sociological critique of media culture. It is instead a polemical work with a political aim. Another argument of the original book is that Donald Duck never works out of need.


The notion is that the value of products is displaced from the labor that produces them and misconceived as emanating from the products itself.

How to Read Donald Duck – Wikipedia

They were familiar with the intellectual writing that preceded them, and consciously rejected its tendencies to use jargon and to make itself inaccessible to the general public.

Dorfman was responsible for the release of international classic works in affordable Spanish editions. Both Dorfman and Mattelart were affiliated with the government of Salvador Allende, and were committed to its cause and its success.

Armand Mattelart had a background in the social sciences and communication studies. Ariel Dorfman Armand Mattelart. Animated short films were seemingly out of their scope, and often unavailable for study.

During Pinochet’s regime, How to Read Donald Duck was banned and subject to book burning xl its authors were forced into exile.

Tomlinson concedes that one part of the critique of Disney comics is factual. He cited the then-ongoing Iraq War — as an example of where this ideological strategy leads.

Augusto Pinochet rose to power as a dictator. His publisher and the authors of the original book were unfamiliar with Barks’ work and more interested in maintaining political orthodoxy than striving for accuracy. When Donald and his family parx to foreign lands, they fool the locals into trading precious resources for useless items.

The policies of Salvador Allende were “rapidly changing” the aril of Chile and the period was the heyday of social transformation dnald Latin America. The writers argued that the narratives of the comics featured ideological support for businessfor individualismand consumer capitalism[18] elements which were in opposition to the socialist values of egalitarianismdemocracyand collectivism.


It combines historical, theoretical, and political analysis with empirical data, which was itself a rarity in its historical era.

“Para leer al pato Donald” Ariel Dorfman, Armand Mattelart. by marco muñoz dromundo on Prezi

This ensures that research of the topic will continue, as it is essential to understanding to understanding the tensions existing between local identities, and the global economic and political situation.

And the artists would need to seek more refined and sophisticated means to express and deliver their messages. The best ;ara among dpnald, according to Mooney, was La Firme also known as Upfront. Andrae notes that the writers seem to have identified commodity fetishism in Barks’ works. How to Read Donald Duck analyzes the internal ethical logic of the Disney comics.

Retrieved 27 August John Berger would later define the work as a handbook for decolonization. The comics feature anti-communist and anti-revolutionary propaganda. Consequently, social authority is depicted as ledr and never challenged. He soon became actively involved in Chile’s national politics, and worked on the election donxld of Salvador Allende. They may cultivate these tendencies and reinforce social inequities, but they are not unique in this way.

How to Read Donald Duck was in part written to address the situation. He does not work because he has to pay the rent or the phone bill.